Coker Place Launches Self-Tour Capability at New Model Home

As of late last month, Coker Place is officially move-in ready, a milestone that formally introduced a rare opportunity to own thoughtfully designed townhomes in one of Chapel Hill’s most connected and sought-after locations. Today, the team launched “Chappell Keys” onsite - a pioneer program that allows virtually unlimited access to select new construction homes across the Triangle.

If you’ve been searching for Chapel Hill homes for sale, townhomes for sale in Chapel Hill, or homes for sale near UNC, this is your moment to step into something new, modern, and ready for you.

The first move-in-ready townhomes at Coker Place

Open-Concept Layouts at Coker Place

Located just over a mile from the energy of Franklin Street and the University of North Carolina, Coker Place blends convenience with a quieter, more natural setting.

These homes for sale near Franklin Street offer a unique balance, close to campus, dining, and culture, while still feeling tucked away. For buyers and investors alike, this is a standout opportunity among townhomes for sale in Orange County and investor-ready townhomes in Chapel Hill, with low-maintenance living and strong long-term potential.

Tour on Your Terms with Chappell Keys

One of the most exciting parts of the Coker Place experience is how you tour. With Chappell Keys, you can access the fully staged model home independently, anytime. No agent. No appointment. No pressure. It’s a more modern way to tour!

Exterior of Model Home at Coker Place

"Chappell Keys aims to empower our buyers’ autonomy without compromising their access to agent advocacy.

Our digital platform aims to simplify homebuying–allowing potential buyers access to tour model homes on their schedule, without ever being further than a call away from more information.”

- Johnny Chappell, Owner/Broker at Chappell

Modern Kitchen at Coker Place Model Home

"Chappell Keys aims to empower our buyers’ autonomy without compromising their access to agent advocacy. Our digital platform aims to simplify homebuying–allowing potential buyers access to tour model homes on their schedule, without ever being further than a call away from more information,” explains Johnny Chappell, Owner/Broker at Chappell. “More people in the door for sellers. More homes to see for buyers. It's a win/win. Most importantly? We know it works. Don't just take my word for it; I'm sure any of our new homebuyers trading in Chappell Keys for the real thing this year would agree."

This self-guided tour system is designed to give you complete control over your home search. Whether you want to stop by on your lunch break, swing through after work, or revisit the space multiple times before making a decision, Chappell Keys makes it possible. Simply scan, unlock, and explore at your own pace.

It’s a better way to experience townhomes for sale in Chapel Hill, especially for buyers balancing busy schedules or those who prefer to explore without the formality of a traditional showing.

Primary Room at Coker Place Model Home

Coker Place Phase One townhomes are designed for how you actually live, with modern layouts, elevated finishes, and the flexibility today’s buyers expect.

Whether you’re looking for a primary residence, a lock-and-leave lifestyle, or an investment property near UNC, these homes deliver.

If you’ve been watching the market for homes for sale near UNC or waiting for the right Chapel Hill homes for sale to come along, this is your chance to tour, explore, and move on your timeline.

Availability at Coker Place, for the latest version, check out our availability page.

Stay Connected

We’ll have more exciting updates on the way as construction continues. Interested in seeing the progress for yourself?

Explore available homes, tour the staged model through Chappell Keys and stay up to date on the latest construction milestones at Coker Place.